Susan G. Komen , formerly known as Susan G. Komen for Cure and originally as Susan G. Komen Breast Cancer Foundation, commonly referred to as Comments , is the largest and most funded breast cancer organization in the United States.
Since its inception in 1982 to 2010, Komen has spent nearly $ 1.5 billion on breast cancer education, research, advocacy, health care and social support programs in the US, and through partnerships in more than 50 countries. Today, Komen has over 100,000 volunteers working in a network of 124 affiliates worldwide.
According to EquiTrend's 2010 annual equity brand poll, Komen was once one of the most trusted nonprofit organizations in America. In 2012, Komen's decision to suspend funding for Planned Parenthood was highly controversial, attracted widespread media attention and criticism, and the reputation of the organization broke down, resulting in significant reductions in donations, and participation of fundraising events. The organization has also been criticized for executive salary increases, administrative fees, affiliations with certain sponsors and claims that it uses misleading statistics in advertisements.
In March 2013, the ranking of comments on Charity Navigator drops from four stars (highest ranking) to three stars, to two stars by 2014. In June 2016, Komen returned to three stars, scoring 81 out of 100.
Video Susan G. Komen for the Cure
Histori
Susan Goodman, then Susan Goodman Komen, born in 1943 in Peoria, Illinois. She was diagnosed with breast cancer at the age of 33 years. He died of illness at the age of 36 in 1980. Komen's sister, Nancy Goodman Brinker, who believed that Susan's results might be better if the patient knew more about cancer and its treatment, promised her sister that she would do anything to end breast cancer. To fulfill that promise, Brinker founded the Susan G. Komen Breast Cancer Foundation in Komen's memory in 1982.
In 2008, the 25th anniversary of the organization, the name was changed to Susan G. Komen for Cure and a new logo trademark to support her promise "to end breast cancer forever." The new logo is a pink ribbon that resembles a moving runner and is intended to reflect the importance of Komen's signature for the Healing event, which is currently the world's largest fundraising event for breast cancer education and research. The logo symbolically associates organizations with breast cancer awareness values ​​("ribbon culture pink"): the fear of breast cancer, the hope, and the good deeds of people and businesses that openly support breast cancer movement.
In December 2009 Brinker was appointed CEO of the organization. Judy Salerno became the organization's CEO in 2012. In November 2016, the organization announced that Salerno would resign as CEO the following month.
Maps Susan G. Komen for the Cure
Philosophy
Statement of the Mission Comment: Save lives by meeting the most critical needs of our community and invest in groundbreaking research to prevent and cure breast cancer.
Goal Thickness Comment: In 2016, Susan G. Komen announces their Bold Purpose "Reduce the number of breast cancer deaths by 50% in the US by 2026"
The Coment philosophy combines education, action, research, and community engagement. To date, Komen has funded more than $ 800 million in breast cancer research. Patient navigation is the main focal point for Komen, especially in recent years. Recently they were in D.C. to advocate for reducing insurance barriers to breast cancer treatment. In line with their Bold Purpose, Susan G. Komen partnered with BreastCancerTrials.org to create new tools to help people living with metastatic breast cancer find clinical trials.
Many scientific reviews have concluded that indiscriminate screening mammography for all middle-aged and older women, regardless of the risk of each woman affected by breast cancer, results in overtreatment in some women whose cancer will never hurt them. For every woman whose lives are saved by mammography screening, 250 to 500 women will be told they may have breast cancer when they are not (false positives), 125-250 will be biopsed, and between two and ten women will receive unnecessary care.
Other organizations such as the National Breast Cancer Coalition follow a model of "medical consumerism" in which women are individually educated by their doctors about their choice and encouraged to make individual and individual based decisions about their health care. Other organizations advocate more research on the environmental causes of breast cancer and cancer prevention.
Activity
Use of funds
In the fiscal year 2009-2010, ending March 31, 2010, Komen reported about US $ 400 million in revenue. Of this amount, $ 365 million (91.3%) came from contributions from the public, including donations, sponsorships, entry fees, and the contribution of goods and services. Approximately $ 35 million (8.8%) comes from interest and dividends and profits from investments.
In the same fiscal year, Komen reported about US $ 360 million in fees. $ 283.2 million of this is used for program services: $ 75.4 million (20.9% of total spending) goes to research, $ 140.8 million (39.1%) goes to public health education, $ 46, 9 million (13%) went to health examination service, and $ 20.1 million (5.6%) went to care service. The other $ 76.8 million goes to support services, including $ 36.1 million (10% of total expenses) against fundraising costs and $ 40.6 million (11.3%) on general and administrative costs.
The CEO's salary in 2010 is $ 459,406 a year. Komen paid founder and CEO Nancy Brinker $ 417,712 in 2011. After the Planned Parenthood controversy, the donations dropped and the foundation canceled half of 'Race for the Cure' activities, but Brinkler received a 64% increase to $ 684,000 annually, which drew fire and considered "very high" according to CEO Charity Navigator.
The organization reported that its CEO earned $ 483,483 in compensation during 2014 at its annual return to the Internal Revenue Service. The organization also reported 13 other employees who each earned more than $ 175,000 in compensation, bonuses, retirement benefits and other benefits during 2014.
Grants and awards
Since its inception in 1982, Komen has provided funding for basic breast cancer, clinical, and translational research and for innovative projects in the field of breast health education as well as screening and treatment of breast cancer. The organization has provided more than 1,000 breast cancer research grants totaling more than $ 180 million.
In 2007, research grants were available for basic, clinical, and translational research; post-doctoral scholarships; and breast cancer disparity research.
Komen provides a three year postdoctoral fellowship to individuals working under the guidance of experienced cancer researchers to recruit and retain young scientists in the field of breast cancer research. In addition to funding research, Komen and its affiliates fund non-duplicate, community-based breast health education, as well as breast cancer screening and care projects for under-served health.
Since 1992, Komen has also been annually awarded work in the field of cancer research with the Komen Brinker Award for Scientific Distinction.
In recent years, Komen has cut nearly half the proportion of fundraising dollars spent on research grants, according to a Reuters analysis in 2012. In 2011, the foundation spent $ 63 million (15%) on donations in research grants and awards.
Global activity
Approximately 458,000 people worldwide die from breast cancer each year. Comment for Cure states that the goal is to "reduce the burden of breast cancer on a global level". Believing that no single approach to breast health is proven effective worldwide, Komen works with local communities and organizations to develop programs for specific groups or cultures.
In 2006, Susan G. Komen for Cure announced their involvement with the US-Middle East Partnership for Breast Cancer Awareness and Research, the Middle East Partnership Initiative program that brings together breast cancer supporters in the US and the Middle East with the goal of improving early breast cancer detection and reduce mortality through awareness raising, increased clinical resources, and research.
In 2010, Susan G. Komen for Cure is active in over 50 countries, with her largest affiliates in Italy and Germany.
On October 28, 2010, Jerusalem held the first Susan G. Komen Race for Healing. More than 5,000 Christians, Muslims, and Jews walk and run to show solidarity in what is described as a historic event. The main objective of the race is to raise awareness of breast cancer and establish the organization as a permanent fixture in Israel. Before the race, the walls of the Old City were illuminated by Komen founder Nancy G. Brinker, Israeli Mayor Jerusalem Nir Barkat, and wife of Israeli Prime Minister Sara Netanyahu.
Fundraising
Causes of marketing
This organization generates over $ 36 million per year from over 60 causes of marketing partnerships. These include prominent campaigns, such as campaigns with Yoplait, running the Save Lids to Save Lives program, and partnerships with Delta Air Lines.
Because marketing allows Komen to associate breast cancer brands with their organizations. By promoting "fear, hope, and kindness" associated with breast cancer brands, Komen is able to promote itself, breast cancer awareness, corporate sponsorship, and conscientious consumption.
Events
Ras Susan G. Komen for Healing is the world's largest fundraising event for breast cancer. It consists of a series of 5K walks and fitness walks to raise money for breast cancer, to raise awareness of the disease, to celebrate those who survived breast cancer, and perpetuate those who have not.
The first race was run in Dallas, Texas in 1983, with 800 participants. 25th Anniversary The competition was celebrated in 2008. In 2009, his name was changed to Susan G. Komen Race for the Cure. In 2010, there were about 130 races around the world. Also in 2010, more than 1.6 million people participated in the race, which used more than 100,000 volunteers.
The main source of revenue for this event is the donations collected by the participants in the competition. In 2011, Komen said that three-quarters of the net proceeds from the event were used locally to pay for community outreach programs, breast health education, and breast cancer screening and care projects run by Komen affiliates, and the rest was sent to the central organization.
Other national events Comments include:
- Susan G. 3-Day Comment for Cure - walks 60 miles (97 km) for women and men: participants walk 60 miles (97 km) in three days to help raise millions of dollars for breast cancer research and patient support programs
- Susan G. Komen Marathon for Cure - a grassroots fundraising program that offers fitness enthusiasts the opportunity to join in the fight against breast cancer by running or walking full (42.2 km or 26.2 mi) or half (21.1 km or 13.1 mi) of the marathon.
- Susan G. Komen Passionately Pink for Cure - an all-year fundraising and education program that allows participants to choose dates, invite friends, wear pink, have fun and raise money for the cause.
- Susan G. Komen Bowl for Cure - year-round fundraiser and breast cancer awareness initiative set up in 2000 and sponsored by USBC and The Bowling Foundation.
Mobile fundraising
In October 2008, Susan G. Komen for Cure launched a mobile donation campaign, allowing supporters to donate money by sending SMS.
Top corporate partners
Susan G. Komen for Cure has the following by a large organization, which contributes financially and gets customers and employees to support the cause.
Organisasi top meliputi:
- American Airlines
- Produk Kesehatan Avcor, Inc.
- Baker Hughes
- Bank of America
- Belk
- Cal-Maine Foods, Inc. (Eggland's Best)
- Yayasan Caterpillar
- Clemens Food Group
- Ford Motor Company
- General Mills
- Hewlett-Packard
- Manufaktur Hopkins
- FUZE dan Teh Jujur
- Merek L
- Mohawk Industries
- Saldo Baru
- Walgreens
- WWE
- Yoplait
Kontroversi dan kritik
Pinkwashing dalam pemasaran penyebab
Commenting is a key entity in the controversy about pinkwashing. The term "pinkwashing" has been used to describe two different situations; 1) organizations that get large amounts of publicity disproportionately because they contribute very little, and 2) organizations that use pink ribbons to promote products that may be carcinogenic.
Donate critic
Komen benefited from the company's partnership, receiving more than $ 55 million a year from 216 corporate sponsors. However, critics say many of these promotions are deceiving consumers and benefiting companies more than charities.
Some campaigns require consumers to send proof of purchase for promoted goods before the manufacturer contributes a few cents per purchase for charity; some have a limit on the maximum amount donated, with all sales outside these fixed limits only benefit the company, not the promoted ones. Since the Save Lids to Save Lives campaign began in 1998, Yoplait has donated more than $ 25 million to Komen. In 2010, their annual maximum commitment was raised to $ 1.6 million. In return, major sponsors like Yoplait get exclusive contracts; no other yoghurt producers (like Dreyer's, who asked in 2000) had the opportunity to use branding. In 2002, American Express credit card operators launched a "Cost to Heal" campaign that claimed that "in drug search, every dollar is worth it." The amount donated per qualifying transaction, regardless of the purchase amount, is one cent.
In 2006, Major League Baseball partnered with Komen by selling and contributing a number of MLB Louisville Slugger pink bats, pink balls, and necklaces on sale. On Mother's Day, breast cancer survivors are eligible to use as bat girls in a game where pink bats are used. MLB, a $ 1.2 billion industry, contributes about $ 100,000 per year.
Health criticism
Several water bottle retailers have partnered with the Komen Foundation. Bottled water bottles made from Polycarbonate can contain BPA, which has been linked to the growth of breast cancer tumors. For the 2008 model year, Ford Motor Company built a limited edition of 2500 Ford Mustang branded cars with the "Warriors in Pink" package as part of their long-term relationship with Komen; an additional 1000 offered for model year 2009. A longitudinal study found that women working in the automotive plastic industry were nearly five times more likely to develop breast cancer before menopause, compared with women in the control group.
In April 2010, Komen was paired with a chain of KFC fast food restaurants to offer "Buckets for Healers," a promotion where fried and roasted chicken are sold with a pink branded bucket. The collaboration garnered criticism from media outlets, including The Colbert Report and Bitch, and raised criticism about the promotion of unhealthy eating habits and obesity, as obesity contributes to breast cancer. KFC contributes more than $ 4.2 million to Komen, the largest single contribution in the history of the organization. The partnership with KFC, which has ended, allows Komen "to reach millions of women whom they could not reach before," Brinker said.
In April 2011, Komen introduced his own perfume brand, Promise Me, promoted by CEO Komen Nancy Brinker at Home Shopping Network, only to face opposition for coumarin, oxybenzone, toluene and galaxolide as potentially harmful ingredients. Komen expressed his intention to have a redefined product but failed to withdraw existing stock from my "Promise" product from distribution.
In October 2014, Houston-based oilfield services company Baker Hughes reportedly produced 1,000 pink springs to raise awareness of breast cancer. Soil drill bit is used to break up geological formations in oil fillings for hydraulic fracturing. This relationship has been criticized, as more than 700 chemicals used in fracking over one-third are endocrine disruptors and at least a quarter increase the risk of cancer.
Legal battle on trademark
In 2007, the organization changed its name to Susan G. Komen for Cure and trademark ribbon running as part of a new branding strategy. Komen is being criticized for legal action against other nonprofits using the phrase "for drugs" in their name. An article in August 2010 in The Wall Street Journal describes a case in which the organization Uniting Against Lung Cancer was notified in a letter from Komen that they should no longer use the name "Kites for the Cure" because of their annual fundraising event. Komen also wrote to the organization to warn them "against the use of pink in conjunction with 'medicine'." Over 100 small charities have received legal opposition from Komen regarding the various uses of the words "to heal" in their name. Among the offending organizations and charities are "Par for the Cure", "Surfing for Healing", "Cupcakes for a Cure" and "Mush for the Cure".
Komen says that organizations protect their trademarks as financial stewardship issues to prevent confusion among donors.
Others suggest that trademark issues are more about dominating the pink ribbon market.
The critics also assert that the slogan itself implies that most of Komen's funds go into research, especially research to find a means to heal (and not merely treat or detect) the disease. According to Komen's own figures, 21% of the total budget goes into research. In the words of survivor of cancer Alicia Staley, "an organization that actively pursues other small charities over the use of the term 'to heal' does not spend much of their own funds for research for healing."
Relationship with Planned Parenthood
Beginning in 2007, Komen poured money to pay 170,000 clinical breast examinations and 6,400 mammogram referrals at the Planned Parenthood Federation of America and its affiliates. Komen says his affiliates provide funding for screening, education and treatment programs in dozens of communities where Planned Parenthood is the only place for poor women, who are not insured or uninsured to receive this service.
On 31 January 2012, Komen ceased the funding test provided by Planned Parenthood, citing a congressional inquiry by Rep. Cliff Stearns and newly created internal rules about not funding organizations under federal, state or local investigations. While the move was welcomed by religious conservatives and anti-abortion groups, it was criticized by some editorials, women's health advocacy groups, and politicians.
Within 24 hours after the news broke out, Planned Parenthood received over $ 400,000 from 6,000 donors, followed by a $ 250,000 matching grant promise from New York Mayor Michael Bloomberg and a $ 250,000 prize from a foundation run by CEO Bonanza Oil Co. in Dallas to replace the lost funds.
Four days later, the Board of Directors of Komen overturned the decision and announced that they would change the policy to "explain that disqualifying the investigation should be criminal and conclusive and not political". Some members of the upper level staff resigned from Komen during the controversy. In August, Brinker announced he would abandon his CEO role. The number of participants at various Komen fundraising events fell by 15-30% in 2012, compared to the previous year. Susan G. The 3-Day Commentary for the Cure fundraising trip is downgraded to seven US cities by 2013, from 14 cities, due to a 37 percent decrease in participation over the previous four years. In January 2014, it was reported that the foundation saw a 22% reduction in contributions in the next year after their decision to stop (and then resume) funding for Planned Parenthood.
Karen Handel, Brinker's protagonist whose opposition to abortion was at the center of the Planned Parenthood controversy, resigned and has published a book about the controversy titled Planned Bullyhood.
Embryonic stem cell research
Komen has also been criticized for ending funding for embryonic stem cell research, starting late 2011, for political reasons suspected.
Potentially affected are millions of dollars to finance cancer research at institutions such as the Johns Hopkins School of Medicine and the US National Cancer Institute, which also conducts research using embryonic stem cells.
Komen has not yet explained the current position on embryonic stem cell research, which was supported in 2006.
CEO salary
According to Komen's 2011-2012 IRS Form 990 declaration, then-CEO Nancy Brinker earned $ 684,717 in the fiscal year, up 64 percent. Komen stated that the last CEO's salary increase had taken place in November 2010. While Charity Navigator continues to give Komen a very favorable overall rating assessment on the basis that Komen has stated to the IRS, Charity Navigator president and CEO Ken Berger described this remuneration as "very high".
This payment package is far beyond the norm. It's about a quarter of a million dollars more than we see for this size charity. This is more than the Red Cross chief for an organization that is one-tenth the size of the Red Cross.
After releasing this information, Doctor Judith Salerno was appointed CEO, with Brinker named Founder and Chair of Global Strategy.
See also
- List of health related charity fund raisers
- Awareness of breast cancer
- Pinkwashing
Further reading
- King, Samantha (2006). Pink Ribbon, Inc.: Breast Cancer and Political Philanthropy . University Of Minnesota Press. ISBNÃ, 0-8166-4898-0
References
External links
- Official website
- Comment Race for the Healing Series website
- National Race for the Healers website
- Huffington Post Articles
Source of the article : Wikipedia
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