- For a city in France, see Sixt-Fer-ÃÆ' -Cheval.
Sixt SE is a European multinational car rental company with about 4,000 locations in over 105 countries. Sixt SE acts as the parent and parent company of Sixt Group, which is internationally active in the business of leasing vehicles and leasing. The majority of companies (60%) are owned by the Sixt family, which runs the company. The remaining shares are tradable shares: SIX2 (XETRA). It is the largest car rental company in Germany, Austria, Switzerland, and Israel.
Video Sixt
Histori
In 1912, Martin Sixt founded the company with a fleet of three cars, creating the first car rental company in Germany. During the First World War, the fleet was confiscated and used by the German Army. After the war, the business continued, but the fleet was once again confiscated by the German Army at the outbreak of World War II. When the war ended, the company reversed course, forming a taxi fleet for US Army members stationed in Germany. Then opened a taxi business in Munich with the first radio taxi.
In 1951, Auto Sixt car rental company was founded. In the sixties and seventies, the company expanded by opening branches at all major airports in Germany. In 1982, Sixt Auto was renamed to Sixt Autovermietung GmbH, under the name Sixt/Budget in the logo. The company changed again in 1986, this time being Sixt AG, a company that traded on the German stock exchange. In 1988, a subsidiary of Sixt Leasing GmbH was established, and in 1993, AG's business operations were handed over to another subsidiary, Sixt GmbH & amp; Co Autovermietung KG. Sixt AG acts thereafter as the Group's holding company.
In the 1990s, Sixt became Germany's largest car rental company. At the same time, the Group expanded its business abroad to countries including Switzerland, France and the United Kingdom. Tunisia, Morocco and New Zealand followed in 1998. In 2001, Sixt expanded to the Middle East as well as other countries in Africa. Sixt began operations in the United States in 2011.
In 1993, Sixt bought the assets of its rival Autoverleih Buchbinder, operating the brand for a while before finally stopping it. Sixt failed to secure naming rights, and then Buchbinder was re-established and continued to operate in the market. In 1999, the Bundesgerichtshof Federal Court (BGH) issued a landmark ruling against Sixt for illegal pricing, which required it to pay compensation to their franchisees. Sixt has controlled the de facto price for independent franchise prices, as they are part of the reservation system throughout Germany. In the event of a price discrepancy, the lease agreement is returned to Germany. This is considered unacceptable under German antitrust laws (pricing of the second hand) and prohibited by BGH.
In 2003, the company was forced to defend against Hedge Fund Manager Florian Homm, who speculated about a fall in stock prices. Homm was eventually fined for price manipulation. In 2006, Sixt made an offer to take over his rival, Europcar, when the Volkswagen owner offered it for sale. In addition to antitrust concerns (Sixt at the time had about 23% market share, Europcar 22%), there was also resistance on the part of the Europcar working council, which feared the termination of employment after the merger. Volkswagen finally accepted an offer from French investment firm Eurazeo.
Since 2007 and through its subsidiaries, Sixt has operated online motor vehicle brokers with Autocommunity Carmondo, Mystocks, RadAlert, Winebase, and autohaus24 websites. In 2010, a former employee claimed that Sixt opposed the establishment of the working council. The company's management denied the allegations.
In 2013, Sixt AG was converted into a legal form of the European Company (Societas Europaea) and has since been called Sixt SE. As part of the transition, the European Works Council ("Sixt Europe Leaders Forum") was established in 2013. In May 2015, Sixt took its subsidiary Sixt Leasing AG to the Frankfurt Stock Exchange.
Maps Sixt
Management
Regardless of their legal size and form as part of the exchange-traded company, all Sixt companies are economically controlled by the Sixt family. The first Auto Sixt company was founded in 1912 by Martin Sixt. In 1927 he handed the management over to his nephew, Hans Sixt. In 1969, the third generation entered the company with the son of Hans, Erich Sixt. Erich Sixt has been leading this group for decades, both as CEO of Sixt AG and Sixt SE.
In 2005, the Management Compensation Disclosure Act (VorstOG) came into force. Sixt AG became the first company in Germany to exercise the right not to disclose the salary of the Board of Directors without a shareholder vote of at least 75% of the majority. Erich Sixt's CEO is currently held at 56.8% of Sixt's common stock, corresponding to 89% of the vote at a rally, which means he can basically determine the outcome. Overall, 98% of voters agreed not to disclose executive payments.
In 2015, the Supervisory Board extended the contract of the Executive Board of Erich Sixt until 2020. At the same time, Erich's two sons and Regine Sixt, Alexander Sixt and Konstantin Sixt, were appointed as additional Directors of Sixt. The Board of Trustees expanded the Council from three to five members due to strong growth of Sixt in recent years.
Business Unit
Sixt Group is active in more than 100 countries in the business area of ​​leasing vehicles and leasing.
Car Rental
Vehicle Rental business units are represented in Germany, France, Spain, England, Italy, Netherlands, Austria, Switzerland, Belgium, Luxembourg, Monaco, and the United States with its own subsidiary Sixt. Outside Europe and partly in the United States, Sixt is represented by franchise partners and cooperation. Services are divided into the following areas: truck rental, car rental, limousine service, Luxury Car, and Sixt Unlimited.
Leasing
Sixt operates Sixt Leasing SE listed in the stock exchange, one of the largest banks and independent leasing companies in Germany. The division has subsidiaries in France, Austria, Switzerland and the Netherlands. In addition, it offers lease financing and services to franchisees and partners in more than 40 countries. The business areas are: fleet rental for corporate customers, fleet management through its subsidiary Sixt Mobility Consulting GmbH and leasing for private and commercial customers through the online platform www.sixt-neuwagen.de.
Other business fields
- Sixt Leasing SE : Internet platform for leasing and financing of new cars; also manage and consult with a larger international fleet of companies.
- DriveNow : Car sharing in Berlin, Munich, Hamburg, DÃÆ'¼sseldorf and Cologne, as well as in Vienna and London, operated jointly with BMW since 2011. Selling 50% of its shares to BMW in 2018
- myDriver : offers premium app-based car service as an alternative to taxis.
- Autohaus24.de : An Internet platform that sells new cars; operated in conjunction with Axel Springer Auto Verlag GmbH.
Provocative Advertising
Sixt has created a number of high-budget ad campaigns that have received recognition due to provocative and inventive. By 2015, Sixt created an impressive campaign after the German railway strike (Gewerkschaft Deutscher LokomotivfÃÆ'¼hrer, "GDL"), named GDL head Claus Weselsky "Employee of the Month" in the ad. In addition to traditional print ads, Sixt is known for creative advertising at the airport. The prize for the best airport advertisement in Germany, Austria, and Switzerland in 2013 goes to Sixt.
In 2015, as part of the German Media Award from the trade magazine Werben & amp; Verkaufen , The Sixt Family is named "Media Personality of the Year".
References
External links
- Official website
Source of the article : Wikipedia
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