Blond stereotype is a stereotype of blondes, especially women. The sub-types include blonde bombs and stupid blonds. Blond differs stereotypes from brunette because it is more desirable and less intelligent. There are lots of blonde jokes made in those places. Although the joke is primarily directed at women, there are blond stereotypes that are sometimes associated with men, such as "stupid athletes" or "surfer dudes."
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There are several aspects of stereotypical perception of blond women. On the one hand, over history, blond hair in women is often considered attractive and desirable. Blond hair has been considered attractive for long periods of time in various European cultures, especially when paired with blue eyes. This perception is used in culture and advertising.
In contemporary popular culture, it is often the stereotype that men find blond women more attractive than women with other hair colors. For example, Anita Loos popularized this idea in her 1925 novel Gentlemen Prefer Blondes. Blondes are often considered more fun; for example, in Clairol's ad for hair dye, they use the phrase "Is blonde really more fun?" Some women have reported that they feel others expect them to be more cheerful after lightening their hair. In most of America, as in North America, blond stereotypes are also associated with less serious or less intelligent.
On the other hand, a blond woman is often thought to be using little intelligence and as "a woman who relies on her appearance rather than on intelligence." At the same time, people tend to think that blondes are less serious-minded and less intelligent than brunette, as reflected in "blonde jokes." The roots of this idea can be traced back to Europe, with the "dumb blonde" in question being a French prostitute named Rosalie DuthÃÆ' ©, satirised in the 1775 drama Les Arc de la Foire because of his habit of pausing. long before talking, appear not only stupid but literally stupid (in a mute sense). The last stereotype of "stupid blondes" is exploited in blond jokes. In Brazil, this extends to a low-blond woman, as reflected in sexist jokes, is also sexually immoral.
Alfred Hitchcock preferred to throw blonde women for the lead role in his films because he believed that the audience would at least suspect them, comparing them to "virgin snow showing bloody footprints", hence the term "Hitchcock blonde". This stereotype has become so ingrained that it has spawned narratives, as in the 2001 film Legally Blonde where Reese Witherspoon succeeded at Harvard despite his bias against his blond beauty and hair, and developed terms such as cookie cutter blonde (CCB), implying a standard blonde appearance and a standard of social and intelligence characteristics that a blonde feels. Many actors and actresses in Latin America and Hispanic United States have blond hair and blue eyes and/or pale skin, such as Christina Aguilera and Shakira.
Maps Blonde stereotype
Typology
Annette Kuhn shares blond stereotypes in the cinema into three categories in The Women's Companion to International Film:
- The "ice-cold blonde": Kuhn defines it as "a blonde who hides fire under the cold exterior". He gave Grace Kelly, Veronica Lake, Kim Novak, Mae Murray, and Eva Marie Saint for example.
- "Blonde bomb": Kuhn defines it as "a blonde with explosive sexuality and is available to men for a certain price". He provided Brigitte Bardot, Lana Turner, Jean Harlow, Joan Blondell, Mae West, Barbara Eden, Marilyn Monroe, and Diana Dors as examples.
- The "dumb blonde": Kuhn defines it as "a blonde with an open and natural sexuality and a manifestation of deep ignorance". He gave Jayne Mansfield, Marion Davies, Alice White, Marie Wilson, and Mamie Van Doren as examples.
In cognitive linguistics, stereotypes use the expression of words to influence the emotional response that determines the gender roles of a particular kind. In feminist criticism, stereotypes like blond bombs or "stupid blondes" are seen as negative images that weaken women's power.
Blond hair bomb
A blonde bomb is a gender stereotype that defines a very attractive woman with blonde hair. The blonde bombshell is one of the most famous and consistently popular female character types in theaters. Many showbiz stars have used it to their advantage, including Jean Harlow, Marlene Dietrich, Marilyn Monroe, Jayne Mansfield, Brigitte Bardot, and Mamie Van Doren. The English tabloid review from the UK has shown it to be a recurring blonde stereotype, along with "blond chest" and "blond baby".
Jean Harlow started a stereotype with his movie Bombshell. Following it, Monroe, Mansfield, and Van Doren helped form a stereotype characterized by a combination of plump bodies, highly light-colored hair, and a lack of perceived intelligence. During the 1950s, blond bombs began replacing Femme fatale as the mainstream media stereotype. Marjorie Rosen, the female historian in the film, said of two blonde bombshells at the time, "Mae West, unleashed a vocal salvo with strong self-belief, and Jean Harlow, trafficked his physical appeal to the masses, transformed the idea, passive female sexuality into an aggressive statement of facts ". In 1993, Sharon Stone organized a documentary about Jean Harlow, Harlow: The Blonde Bombshell .
"Stupid blond"
- "... We have a blond hair blonde, coming at five o'clock he can tell you about a plane crash with a ray in his eyes...."
- - the lyrics from "Dirty Laundry" , Don Henley, 1982
The idea of ​​a "stupid blonde" has become a topic of academic research reported in scientific articles and university symposia, which tend to assert that many people stick to the perception that blondes are less intelligent than dark-haired women. Although there is no evidence to suggest that blonds are less intelligent than others, it has been suggested that being blonde creates opportunities that do not require investment in education and training. It is believed the originator of the "stupid blonde" is an 18th-century blond French prostitute named Rosalie Duthà ©  © whose reputation of being beautiful but stupidly inspired to play about her is called Les Curiosites de la Foire (Paris 1775). The French tradition may be that the blondes are very interesting, not just "stupid," as evidenced by the true and mythical tales associated with the "Casque d'Or," Amélà © lie HÃÆ'  © lie (1879-1933), commemorated in a garden common in Paris.
A possible explanation is that attractive women have less pressing incentives to cultivate and demonstrate their intelligence to ensure their future, because attraction is an asset, or correlationally that smart women have less pressing incentives to dye their hair with the color they consider to be interesting. The validity of this explanation is corroborated by its application for the same utility of the stereotype of "stupid athlete". The stupid blonde stereotype (and associated cognitive bias) may have some negative consequences and can also damage the career prospects of a blond person.
Gentlemen Prefer Blondes (comic novel, Broadway musical, and two films) explores the attractiveness of a blond woman. The Encyclopedia of Hair describes Marilyn Monroe's blond role as "a fragile woman who relies on her looks not on intelligence - what some people call a 'stupid blonde'." At the same time, in this film he shows a number of intelligences about his life position expressed in his hit "Diamond is a girl's best friend" . Madonna imitated the Monroe screen display in her music video Material Girl .
Many blond actresses have played stereotypical "stupid blondes", including Monroe (blond dyed), Judy Holliday, Jayne Mansfield (blond dyed), Carol Wayne and Goldie Hawn, best known as "dumb blubs" giggling, tripping over the line, especially when she introduces Rowan & amp; Martin's Laugh-In "News of the Future". In the American sitcom Company Three blond girl (originally Chrissy played by Suzanne Somers, and then Cindy and Terri) sweet and naÃÆ'¯ve, while the brown hair (Janet played by Joyce DeWitt) smart.
Country music legend Dolly Parton has used the stupid "stupid" stereotype as part of her natural cheerful persona, even dedicated the song to her, Dumb Blonde.
Blonde joke
There is a joke category called "blonde joke" that uses stupid blonde stereotypes. This sometimes overlaps with other jokes that describe the subject of a joke as promiscuous and/or stupid. Some blonde jokes rely on sexual humor to describe or stereotype their subject as promiscuous. Many of them are repetitive female girls or jokes of Essex girls, just like other jokes about stupid blonds based on long-running ethnic jokes. Many of these jokes are just variants of traditional ethnic jokes or jokes about other identifiable groups (such as Italian jokes involving Carabinieri, Sardarji jokes or Pathan jokes). A similar joke about the stereotypical minority has been in circulation since the seventeenth century with only changed words and target groups.
Blonde jokes have been criticized as sexist by some writers, as most blonde women in these jokes are female, although male variations also exist. In fact, stupid blonde jokes are particularly special for women: according to extensive searches on publications and on the Internet, about 63% of stupid blonde jokes are directed exclusively to women (compared to less than 5% who directly refer to dumb blondes). Research shows that because of this, men report amusement by significantly more blonde jokes than females. The fact that in most of these jokes the targets are always gloomy, women and sexually picky make them even more sexist. In the 20th century, a meta-joke class about blondes (ie jokes about blonde jokes) has emerged. In a typical plot of this type, a blonde complains about the stereotyped injustices propagated by blonde jokes, with sentences that actually reinforce stereotypes.
Blondes versus brunette
In a Nov. 16, 2011 article titled "Blondes vs Brunettes: TV Shows with Betty and Veronica-Style Love Triangles," media critic Tucker Cummings quoted several TV shows featuring "the classic war between blondes and brunette love flowers" , including The Office (where Pam Beesly's lighter hair competes with brunette Karen Filipelli for Jim Halpert's attention), Settings (where Jenny Griffith's blonde competes with brunette Rachel Zane for the attention of Mike Ross), and Dexter (where blond Rita Bennent and brunette Lila West compete for the affection of Dexter Morgan, the main character). Usually, he writes, "... the blonde is stable, and symbolizes the 'girl next door', while (who) is brunette, arrogant, and a little more exotic." In Archie's comic, Betty Cooper and Veronica Lodge have been involved in the most friendly competition for over 70 years.
A number of studies have been conducted over the years to gauge people's attitudes toward blond and brunette hair. Many studies have shown that men, especially those of European descent, find blond women more attractive than brunettes, redheads, or women of other races who have darker hair, eyes, or skin. A Cornell University study shows that blond servants receive a bigger tip than brunette, even when controlling for other variables such as age, breast size, height and weight.
In a 2012 interview with NBC News, Dr. Lisa Walker, Chair of the Department of Sociology at the University of North Carolina said that hair color "really" plays a role in the way people are treated and claims that many studies have shown that blonde women are paid higher salaries than other women. In a study by Diana J. Kyle and Heike IM Mahler (1996), the researchers asked subjects to evaluate the same women's photographs of "natural" (dyed) brown hair that looked brown, red, and blonde in the context of job applications. for accounting positions. The researchers found that blond applicants were considered less able than their brown-haired counterparts. In addition, the participants set early salary of female applicants significantly lower when she was described as a blonde than when she was shown with brown hair.
A study looking at CEOs of leading companies on the London Financial Times Stock Exchange (FTSE) of over 500 companies investigating how hair color can be a potential deterrent to professional success. In another study by Brian Bates, two sets of MBA graduates were given the same biography of the same woman who was divided between two sets of accompanying photographs - blond and brown hair. Brunette is considered more for managerial positions and for higher salaries. The University of Westminster 2011 study evaluates how men consider women entering a nightclub in London as blonde or brown hair. The study, published in the Scandinavian Journal of Psychology, uses the same woman and colored her hair with different colors for each visit. The results show that, as a blonde, he is more likely to be approached for conversation than as a brunette. However, when the researchers interviewed the people who talked to him, the men judged him to be more intelligent and attractive as a brunette than as a blonde.
The French magazine Le Monde believes that competition is more common in the United States. In a 2012 article, Le Monde argues that American TV is almost without exception, blonde women have positive values ​​of purity, kindness, and sincerity, often at the expense of their brunette counterparts. This article provides some examples including Bewitched (where Samantha, the blond wizard, displays a sense of tolerance while her dark-haired cousin Serena plays the wild), Dynasty (where the blonde Krystal complains against brunette Alexis), and V (in both original series in 1984 and remake in 2009 showing an intelligent and humanistic princess against a brunette leader from a cannibal alien).
In Russia, according to a 2011 survey by the Southern Federal University, brunettes are considered more attractive than blondes. One theory goes forward, as an explanation, the concept of feminization of blond hair, which can be seen by the extraordinary association of stupid blonde persona with women. This idea refers to the stereotype that women have lower psychometric intelligence than men.
Counter Representation
At the same time, there are many instances where stereotypes are exploited only to combat them. Legally Blonde's Legally Blonde starring Reese Witherspoon features stereotypes as the centerpiece of her plot. However, the protagonist turned out to be very intelligent and proved less achievers because of low expectations of society.
Music entertainer Dolly Parton, realizing this occasional characterization, experienced in her 1967 hit "Dumb Blonde". Parton's lyrics challenge the stereotype, stating "just because I'm blond, do not think I'm stupid because this stupid blonde is not stupid of anybody". Parton says he's not offended by "all those stupid-blonde jokes because I know I'm not stupid, nor am I blond."
Blondie strip comic writer Chic Young begins with "Dumb Dora", gradually transforming the titular character into an intelligent, hard-working, and family-oriented woman.
In the episode The Simpsons "To Surveil with Love" Lisa confronts her prejudice with her blonde-haired colleagues. She colored her hair in dark brown to prove that not all blonds are stupid and people have to see every stereotype.
See also
- Ivan the Fool
References
Note
- Hair Encyclopedia: Cultural History , by Victoria Sherrow, Greenwood Publishing Group, 2006, ISBNÃ, 0-313-33145-6
- Stephanie Ann Smith (January 1, 2006). Household words: bloomers, sucker, bombshell, scab, nigger, cyber . U of Minnesota Press. p.Ã, 74. ISBNÃ, 978-0-8166-4553-4 . Retrieved September 13 2011 .
Source of the article : Wikipedia
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